Health Drinks Rocha‘s three-year-old Atul is longing to have a coke every time he is thirsty. In the beginning Richa was very glad that her little one has a liking for a particular taste. Slowly when she realised that in place of plain water, Atul preferred a coke, she was worried. So every time he insists, Richa had to give in. So is the case with the six-year-old Aditya and Monica‘s ten-year-old Manisha. Sunanda a ninth grader from KV school states that coke or Pepsi is always stocked in the refrigerator. Whereas Divya of class four from KV school loves fresh fruit juice made at home. Children largely felt that ready to consume drinks are easily available at home and also at eat outs while fresh juices aren‘t. Children started preferring aerated drinks in place of plain water.
Even a much tastier and a homemade fresh fruit juice do not stand a substitute to these tastes. Is this because of the brand ambassadors of the advertisements or the taste itself? Today‘s parent has a tough time inculcating good tastes and eating habits to their children. Do we have to blame the easy foods available or the media and modern life styles adopted by most of us? So the shift in the tastes of the children is due to the easy availability of the branded drinks. If mothers plan a little, fresh juices are not far away. They can be easily made and stocked in the fridge. By this we not only encourage healthy eating habits but also restrict our children from going for an aerated drink, when ever they are thirsty. Shifting the tastes is tedious but it‘s worth it .
From : JPBharathi Kaza
11 th March ' 09
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